The Master’s in Management Program at Universitas Tarumanagara (MM Untar) held a webinar titled “Beating the Third-Generation Curse in the Family Business – Let’s Learn from The Tycoon” on Monday (26/09/2022), conducted online via Zoom. The event featured Dr. Hadi Cahyadi, S.E., MBA., MCL., a Managing Partner at Helios Capital and a lecturer at the Faculty of Economics and Business (FEB) and MM Untar, as the keynote speaker. The session was moderated by Dr. Hetty Karunia Tunjungsari, S.E., M.Si., a lecturer at MM Untar.
In his opening remarks, the Director of the Postgraduate Program at Untar, Prof. Dr. Ir. Agustinus Purna Irawan, M.T., M.M., IPU., ASEAN Eng., emphasized the importance of this event in providing information, insights, and experiences from professionals. “We need to understand how to combine the theoretical knowledge we gain with real-world experience,” he stated.

Presentation by Dr. Hadi Cahyadi
During this session, Dr. Hadi Cahyadi discussed a common phenomenon in family businesses, the “third-generation curse,” where businesses that were successfully built by the first generation and developed by the second generation often experience stagnation or even decline in the third generation. He explained several factors that contribute to this phenomenon, including the lack of readiness of the next generation to manage the business, challenges in maintaining the company’s vision, and internal family conflicts. Additionally, strategies for ensuring the sustainability of family businesses were discussed, including good corporate governance, thorough succession planning, and strengthening leadership within the next generation.
The event received positive feedback from participants from various backgrounds, including students, academics, and family business owners. The interactive discussion and Q&A session further enriched the participants’ knowledge on strategies for sustaining family businesses across generations.
The MM Untar program remains committed to providing academic programs that are relevant to the evolving industry landscape.